Affiliate Marketing Services Review 2015

 

Affiliate Marketing Services Review

REVIEWS AND COMPARISONS

Why Study Affiliate Marketing?

Choosing a company that provides the best options for affiliate marketing services is a critical part in bringing in revenue. Our reviews will help you know what to look for, what to expect and what service companies go above and beyond. Affiliate marketing is a booming industry in the world today, and the more users browse online sites, the larger affiliate marketing becomes. Affiliate marketing sites are growing and with all the options available for users today, we wanted to know what characteristics set companies apart from the competition, behind or equal with others.

 

What Should an Affiliate Marketing Company Provide?

Good affiliate marketing companies are free to sign up for. They provide codes for advertisement links and the cookie tracking capabilities for affiliates to earn the money they deserve. Other services an affiliate marketing company should provide include:

Features
Features are a fundamental key to success for all parties involved in affiliate marketing. Features provide the key elements that create links for advertisements, provide tracking capabilities and offer the selection of advertisers needed to make an advertisement relevant to its traffic. Many service companies are always working to create more functional and easy to use feature that will increase sales and commissions.

Reporting Features
To understand what is working towards your benefit and what is holding you back, affiliate marketing services have created reporting options where users are able to track advertisement effectiveness. Reporting options include not only traffic for specific ads, but also the money you have earned and where it has been generated from. Report content, time frame and format are often large factors for large businesses when choosing a service provider.

Ease of Use
Companies and services need to provide their users with ease-of-use and smooth navigation. Internet users have been trained to expect the tools and services they require to be at their fingertips at any given point in time. Search options, tabs and links all help to create a usable service. We have tested the usability of these websites and found what makes them easy to use and keeps their affiliates coming back again and again.

Search Options
Finding the products you are looking to promote should be quick and easy. Many companies now offer advanced searches that allow users to search in a number of ways. Instead of just searching for products or advertisers, many users also appreciate the search options that allow them to search by commission price, creating more opportunities for them to up raise their commissions in a short time.

Help and Support
No service or company is ever complete without a great customer help and support program. Top companies will provide guides for new users, step-by-step tutorials and customer representatives who are able to help you with your account questions and concerns. Many companies are moving away from offering customer support over the telephone and only offering online help. We feel that options are still important and that the user needs to feel like they are taken care of, otherwise they stop using the service.

We have created a side-by-side matrix that compares the features, usability, options and support of top companies providing affiliate marketing services. The top ten companies that we have included in the list were selected and ranked above all other affiliate marketing service providers we reviewed. Some of the lower- ranked options do not offer the features and options the higher- ranked products provide, but are still excellent choices in their field. Details are provided in the reviews and side by side comparisons are offered through the matrix. Also, be sure to read

Source: affiliate-marketing-services-review.toptenreviews.com

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SEO vs SEM

SEO vs SEM

SEO vs SEM

By most people's standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them.

I worked for three years as a webmaster. Ask a dozen people to define that term, and you'll get a lot of different answers. A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizers. Or s/he may perform all or some of those duties alone.

The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM -- search engine marketing. In my opinion, there is a big difference between the two.

Search Engine Marketing

I see SEM as a rather broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

Aspects of search engine marketing which I would consider to be outside the realm of search engine optimization include the following:

Paid Inclusion

This is simply the practice of paying a search engine or a directory to add a site to its database immediately, rather than setting up that site so that it will be found by the search engine spiders on its own. In the case of some search engines and directories, paid inclusion is the only way to get listed. For others, it's presented as an option. If you're willing to pay, your site will be listed sooner. It's also a useful practice if you wish to make frequent changes to your content, because your site will be spidered more often and you will be able to test how changes affect your ranking.

Traditional Ads

This involves placing paid advertising on the search engine result pages (SERPs). Normally, these ads appear based on the keywords entered into the search engines, and one is charged based on the number of impressions, i.e. appearances, of the ad. In other words, you pay whether the ad sends anyone to your web site or not.

Pay-Per-Click (PPC) Advertising

PPC ads are simple enough to look at. They're text-only. PPC ad campaigns are completely controlled by the advertiser. You decide which keywords should bring up your ads, you write the copy, and you decide how much you want to pay. And, as the name indicates, you only pay for an ad when someone clicks it and is brought to your site. There are two main networks of PPC ads, run by Google and Overture, and each has its own advantages and disadvantages, but in both cases, one should be prepared to spend a great deal of time (and money) monitoring and adjusting such a campaign.

The Advantages of These Practices

In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, and you don't have a problem with spending a lot of money, this may be the way to go.

The Disadvantages

You knew this was coming, didn't you? Think about it this way: you've spent your time and money to bring people to your web site. What will they see when they get there? You've convinced them, at least for the moment, that your site is worth visiting, so they're expecting to find exactly the information they were seeking. Is it easy to find? Is it there at all? You only have a few seconds to convince them that your site can deliver what they want. Will your visitors, failing to find what they're looking for, click their browser's back button and try another site?

Your site has to be ready for your visitors. It needs to be written, structured, and coded in such a way that the information is clearly laid out and easy to find. If it isn't, your site will either be immediately forgotten by visitors, or worse, it will be remembered as one that fails to deliver.

SEO First

No SEM campaign is complete without SEO. Moreover, since the purpose of SEO is to make the site better for both search engines and users, you may find that it will suffice on its own. In any case, the advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site.

Source : raisemyrank.com

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