4. Success in affiliate marketing comes from getting your product on as many sites as possible
The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.
The real deliverables will be dependent on locating the right affiliates, big or small, which drive results. According to the same study done by Three Ladders Marketing, the most traffic for affiliates were driven by SEO, 79% and social media, 60%.
Although studies show that affiliate marketing isn’t easy, as you remember to foster relationships, focus on your niche, focus on a few key affiliates, and create a system that generates performance for both the advertiser and the affiliate you can drive profit and conversions for your small business.
Affiliates Beware
There are caution flags, however when it comes to affiliate marketing. In a piece late last year, Affiliate Theft Could Be Costing You Millions, Forbes contributor Jabez LeBret wrote of unscrupulous affiliate marketers’ tactics which cost brands and businesses millions of dollars every year.
LeBret adds that affiliate theft”…could be preventing you (brands/businesses) from beating profit expectations while making it difficult for you to properly allocate your marketing budget to programs that are working.
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